Answer:
Advertising Campaigns
1. When a firm is trying to change attitudes, advertising campaign objectives are stated in ____ terms.
persuasive
2. Not a public relations tool:
e. Feature article
3. The trade sales promotion method that can fight channel overloading is the offer of discounts to retailers, wholesalers, or other business buyers.
Explanation:
Feature articles are in-depth descriptions and analyses of a place, a person, an idea, or an organization. Generally, feature articles concentrate on topical events, people, or issues and are written by experts to provide background information on newsworthy topics with the writer's personal slant or experience.
The return on equity of Oscar's dog house is 18.6% (=12.5%*1.49) based on the information shown on the question above. This problem can be solved using the DuPont identity which stated as Return on Equity = profit margin * asset turnover * equity multiplier and in this problem, we do not have the asset turnover ratio. We can make a simple alteration to the formula because of Return on asset = profit margin * asset turnover. Therefore, we will find a new formula which stated as RoE = (Return on asset*equity multiplier).
Answer:
A
D
Explanation:
Internal rate of return is the discount rate that equates the after tax cash flows from an investment to the amount invested.
Because the IRR of both projects are positive, both projects are acceptable.
If the manager can only choose one project, she should choose the one with the higher IRR because it would be more profitable.