Question

Despite its vivid design, the website for Lolly's Bookstore did not seem to attract customers who lingered. In fact, most website visitors left the site before they made a purchase. Which measure does the owner need to address?
a. keyword analysis
b. page views
c. sentiment analysis
d. bounce rates
e. mobilization rates

Answer 1

Answer:

d. bounce rates

Explanation:

According to my research on web-page development and maintenance, I can say that based on the information provided within the question the owner needs to address the bounce rates. This term refers to the percentage of visitors to a particular website who navigate away from the site after viewing only one page. Which is what is currently happening with the customers that Lolly's Bookstore is receiving.

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