The reason that does not make a case for the value of proposed solution is that "it is effective in solving the problems." As always, the simplest explanation is the usually the best solution. This reasoning is lined with principle of plurality and the principle of parsimony.
Answer: Her advertisement should be organized. Also, It should have key factors the the President talked about. (If he talked about unity, then have a sketch that depicts unity). It should catch your attention in ways that the speech could.