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RideAnS [48]
3 years ago
7

Considerable research has documented that in many product categories, consumers are unable to distinguish among brands when give

n blind tests (i.e. taste or use of the products without labels). Such products include cigarettes, beer, liquors, and cosmetics. Nonetheless, even when prices are similar, consumers have strong preferences for specific brands of these products. This strong brand preference is characteristic of:
Business
1 answer:
kirill115 [55]3 years ago
5 0

Answer:

brand loyalty

Explanation:

Brand loyalty: The term "brand loyalty" is determined as the propensity of specific consumers to "continuously purchase" a particular brand's products over some other brand's products. However, a specific consumer's behavioral patterns are responsible for demonstrating that he or she will continue to purchase products from the same company that has been fostered a "trusting relationship".

In the question above, the given statement represents brand loyalty.

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RESTAURANT RESEARCH SCENARIO - Insight Research, a marketing research company, has been hired by a national chain of family rest
maks197457 [2]

Answer:

Employees attitude to customers (Customer Relationship) and the quality of the food are the two most important trends that would bring about an increase in sales.

Explanation:

The first instrument of effective sales is an establish relationship. If a customers visits a restaurant to buy food and does not feel welcomed, the tendency to return back another time is very slim. Hnece, taking the scenerio in questions,the employees do not have the right attitude for keepiing their customers loyal to their product irrespective of whether the product is good or bad.

On the other hand, the reason for visiting a restaurant is to eat good food and not bad. So, when the quality of food cooked by the restaurant does not meet the taste and quality expected by the customer, the possibility of having such customer come around again is low. This invariably implies loosing the customer and the chain of connections such customer would have brought to the restaurant.

In summary, having the right employees with good customer relationship and chefs with good food recipes and quality is likely to result in the restaurant experiencing an increase in sales

6 0
3 years ago
The death benefit of a(n) _____ life insurance policy may go down because of poor investment returns.
ICE Princess25 [194]
<span>The death benefit of a(n) variable and universal life insurance policy may go down because of poor investment returns.
Universal life insurance and variable life insurance are two types of permanent life insurance, in this case if the the person who insured dies any time</span><span> as long as there is enough cash value to pay the costs of insurance in the policy, the death benefit will be paid. </span>
6 0
3 years ago
A market structure with a large number of sellers who make differentiated products is called _____.
Lubov Fominskaja [6]
The correct answer for the question that is being presented above is this one: "Monopolistic competition." A market structure with a large number of sellers who make differentiated products is called monopolistic competition. Monopolistic Competition refers to a type of imperfect competition<span> such that many producers sell products that are differentiated from one another.</span>

4 0
3 years ago
(Evaluating profitability​) Last​ year, Stevens Inc. had sales of ​$397,000​, with a cost of goods sold of ​$115,000. The​ firm'
amm1812

Answer:

(A) Income statemnt for year ended 2XX9

sales                          397,000

COGS                        (115,000)

gross profit                282,000

operating expenses (125,000)

income before taxes 157,000

income tax expense (53,380)  <em>34% of 157,000</em>

Net Income               103,620

(B) Profit Margin 26.10%

(C) non-sufficent information

Explanation:

(A)

the dividends and retained earnings are not part of the income statment.

(B)

profit margin:

net income / sales = 103,620/397,000 = 0.261007556 = 26.10%

(C) non-sufficent information

8 0
3 years ago
On January 1, 20X5, Wren Co. leased a building to Brill under an operating lease for 10 years at $50,000 per year, payable the f
Travka [436]

Answer:

$27,500

Explanation:

The computation of net rental income is shown below:-

The broker's fee ($15,000) should be amortized equally based over the 10 years of the lease, or $1,500 a year

Operating lease per year + Building depreciation + Property tax expenses totaling + Time period

= $50,000 - $12,000 - $9,000 - $1,500

= $27,500

Therefore, for computing the operating lease per we year we simply applied the above formula.

7 0
3 years ago
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