Question

Haya noticed that college students needed to dress up for presentations but never seemed to have any ties, or at least not very nice ones. she decided she was going to set up a tie store on her campus and offer sports themed ties as well as solid colored ties in her school colors. haya begins collecting data about her customers by having them sign up for promotional e-mails at her store. she collects their names and e-mail address on her form and keeps track of their purchases as well. she does some work with the data to understand what her customer behaviors are. that work would be considered ________________-.

Answer 1

Her work could be considered data collection.

Data collection is the logical approach of collecting and analyzing definite information to understand a specific area of interest. In this case, data collection enables Haya to answer relevant question about her customers and make predictions about possible trends.