Answer:
There could be many challenges marketers can face when attempting to use differentiated marketing for different cultures and ethnicity. Each and every culture has its own norms, value, ethics, rituals and language which is different from other culture. Markets when going for the differentiated offerings then they must take care of those differences as well. For example, in Saudi Arab, you can't put female pictures on your packaging. Beef burgers can't be sold in India, which was done by McDonald's and they had to face quite strong resistance. Therefore, when marketers go for the differentiated marketing in different cultures, they must be aware of the norms and values of that culture.
NPV stands for net present value, which refers to the amount of money that is invested today and how much it could potentially be worth in the future. If Alby Ldt. decided they did not want to invest after calculating the potential NPV, it's likely that the future value of the purchase would not be worth the investment.
The correct answer is "also".
Also is used to connect two ideas, it is considered to be an adverb. Some authors/writers describe the word "also" as a focusing adjunct, wherein it is placed in between the subject and predicate, which shows the reader to focus in between the two ideas.
