Question

Axiom International, an Australian company, wants to expand its operations to China, a country that is politically, culturally, and economically different. The firm needs to select a mode of entry that would give it access to local knowledge, allow sharing of development costs and risks, and also be politically acceptable. Which of the following modes of entry into foreign markets is most suitable for Axiom International?
A. Wholly owned subsidiary
B. Joint venture
C. Exporting
D. Greenfield investments
E. Licensing

Answer 1

Answer:

B. Joint venture

On a Joint venture, Axiom will have partner which share the risk and cost of the project.

Also this partners can be local companies with knowledge ofthe Chinese market.

Axiom will have limited liability until his contribution.

It will generate new jobs in the country and include local business persons, this will be politically acceptable

This option has everything Axiom is looking for.

Explanation:

A.- if Axiom uses a subsidiary it will not have access to local knowledge. Also it will be the same entity, so it won't be sharing the cost.

It won't be what the company need

C.- if exporting it will not be expanding inside the country. Also it will not provide local knowledge or share the cost with a third party. The goverment may create additional tariff or market cuota or any other barrier to protect national companies.

It won't be what the company need

E.- Licensing: will be selling the brand name or product to a third party. It will not be part of the revenue stream entirely. A third party with knowledge of the market will exploit the benefit.

D. Greenfield investments: The company will establishes operations on the country. It will have a high cost, but will get the goverment approval for the jobs created in China. However it will be Axiom who takes the cost and risk for the entire investment.

These two are partially suitable, but with some backwards