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Vanyuwa [196]
3 years ago
12

An example of communicating category membership by relying on the product descriptor is ford's positioning of its freestyle auto

mobile, which combines the attributes of an suv, a minivan, and a station wagon, as a "sports wagon."
Business
1 answer:
hoa [83]3 years ago
7 0
That statement Is true

In marketing, product descriptor refers to a structured format that displayed some information about a specific product.
In this case, ford tried to create a unique product descriptor such as "sports wagon" to tell its consumers that their product has the characteristic of a sport and a wagon
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