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Papessa [141]
4 years ago
14

Institutional advertising:_________a) tries to stimulate primary demand rather than selective demand. b) involves no media costs

. c) tries to develop goodwill for a company or even an industry. d) tries to keep a product's name before the public. e) is always aimed at final consumers or users.
Business
1 answer:
alina1380 [7]4 years ago
6 0

Answer:

c) tries to develop goodwill for a company or even an industry.

Explanation:

Institutional Advertising is an advertising approach - attempting to promote a company, corporation, brand, business, institution, organisation entity. It's direct aim is not to focus on selling goods & services. It rather focuses on building a goodwill, rapport between the entity & the potential customers, associators. It is usually done via community outreach programmes, to address community & social image building largely.

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4 years ago
AAA Inc. is a levered firm, and ZZZ Inc. is an unlevered firm. They are exactly the same in every possible way, however they hav
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Answer:

AAA Inc. and ZZZ Inc.

                                     AAA Inc             ZZZ Inc.

Equity value =         $127.5 million     $197.2 million

Explanation:

a) Data and Calculations:

                                                                         AAA Inc        ZZZ Inc.

Annual earnings before interest and taxes $11.1 million    $11.1 million

Annual interest (5% of $59 million)             $2.95 million

Income taxes                                                 $0                   $0

Annual dividends payments                         $8.15 million   $11.1 million

Annual retained earnings                             $0                   $0

Current market value of debts                     $59 million    $0

Outstanding shares                                       1.7 million       3.4 million

Market price per share                                 $75                $58

Equity value = (outstanding shares * market price)

=                                                                     $127.5 million $197.2 million

                                                          (1.7 million * $75)      (3.4 million * $58)

Total assets                                                 $186.5 million   $197.2 million

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3 years ago
Mary, an independent sales representative, is hindered in her ability to be in contact with clients because of dropped calls on
Slav-nsk [51]

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4 years ago
Russell Co. received a $520 utility bill for the current month's electricity. It is not due until the end of the next month whic
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Answer:

Journal Entry to reflect the event is as follow;

                                  Dr.       Cr.

Utility Expense       $520

Utility bill payable              $520

Explanation:

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5 0
4 years ago
Wells Technical Institute (WTI), a school owned by Tristana Wells, provides training to individuals who pay tuition directly to
Likurg_2 [28]

Answer:

1. An analysis of WTI's insurance policies shows that $2,542 of coverage has expired.

Dr Insurance expense 2,542

    Cr Prepaid insurance 2,542

2. An inventory count shows that teaching supplies costing $2,204 are available at year-end.

Dr Teaching supplies expense 8,158

   Cr Teaching supplies 8,158

3. Annual depreciation on the equipment is $10,170.

Dr Depreciation expense 10,170

   Cr Accumulated depreciation: equipment 10,170

4. Annual depreciation on the professional library is $5,085.

Dr Depreciation expense 5,085

    Cr Accumulated depreciation: professional library 5,085

5. On September 1, WTI agreed to do five courses for a client for $2,400 each. Two courses will start immediately and finish before the end of the year. Three courses will not begin until next year. The client paid $12,000 cash in advance for all five courses on September 1, and WTI credited Unearned Training Fees.

Dr Unearned training fees 4,800

    Cr Training fees earned 4,800

6. On October 15, WTI agreed to teach a four-month class (beginning immediately) for an executive with payment due at the end of the class. At December 31, $6,498 of the tuition has been earned by WTI.

Dr Accounts receivable 6,498

   Cr Tuition fees earned 6,498

7. WTI's two employees are paid weekly. As of the end of the year, two days' salaries have accrued at the rate of $100 per day for each employee.

Dr Salaries expense 400

   Cr Salaries payable 400

8. The balance in the Prepaid Rent account represents rent for December.

Dr Rent expense 2,073

   Cr Prepaid rent 2,073

Wells Technical Institute (WTI)

Adjusted Trial Balance

                                                  Debit                  Credit

Cash                                      $26,944

Accounts receivable               $6,498

Prepaid rent                               $0

Teaching supplies                  $2,204

Prepaid insurance                 $13,003

Professional library                $31,088

Accumulated depreciation:                                 $14,413

Professional library

Equipment                              $72,533

Accumulated depreciation:                                $26,752

Equipment

Accounts payable                                                $37,202

Salaries payable                                                       $400

Unearned training fees                                         $6,700

Common stock                                                      $11,000

Retained earnings                                               $54,908

Dividends                                 $41,452

Tuition fees earned                                             $112,199

Training fees earned                                            $44,179

Depreciation expense:             $5,085

Professional library

Depreciation expense:             $10,170

Equipment

Salaries expense                      $50,143

Insurance expense                    $2,542

Rent expense                           $24,876

Teaching supplies expense       $8,158

Advertising expense                  $7,254

Utilities expense                    <u>     $5,803 </u>           <u>                  </u>  

Totals                                       $307,753             $307,753

a) Wells Technical Institute (WTI)

Income Statement

For the year ended December 31, 2018

Revenue:

  • Tuition fees earned $112,199
  • Training fees earned $44,179                    $156,378

Operating expenses:

  • Depreciation expense $15,255
  • Salaries expense $50,143
  • Insurance expense $2,542
  • Rent expense $24,876
  • Teaching supplies expense $8,158
  • Advertising expense $7,254
  • Utilities expense $5,803                             <u>($114,031)</u>

Operating income                                                 $42,347

b)Wells Technical Institute (WTI)

Balance  Sheet

For the year ended December 31, 2018

Assets:                                                

Cash $26,944

Accounts receivable $6,498

Teaching supplies $2,204

Prepaid insurance $13,003

Professional library, net $16,675

Equipment, net $45,781    

Total assets                                                         $111,105

Liabilities:

Accounts payable $37,202

Salaries payable $400

Unearned training fees $6,700

Total liabilities                                                      $44,302

Stockholders' Equity:

Common stock $11,000

Retained earnings $55,803

Total stockholders' Equity                                  <u>$66,803</u>

Total liabilities and equity                                    $111,105

c)Wells Technical Institute (WTI)

Statement of Retained Earnings

For the year ended December 31, 2018

Beginning balance January 1, 2018             $54,908

Net income                                                    <u>$42,347</u>

Subtotal                                                         $97,255

Dividends                                                     <u> ($41,452 )</u>

Ending balance December 31, 2018           $66,803

4 0
3 years ago
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