Question

Match the following terms to their definitions as they relate to the stages of new-product development.

Answer 1

Answer:

Explanation:

Match the following terms to their definitions as they relate to the stages of new-product development.  

1. commercialization  

Commercialization is the process of introducing a new product into commerce—making it available on the market,  it can be referred to as product market entry because it has to do with moving the product from the laboratory into commerce.

2. test marketing  

Test marketing, is when a geographic region or demographic group is used to gauge how viable a product or service will be in the mass market prior to a wide scale roll-out.

3. marketing strategy  

A marketing strategy refers to a business's overall plan for reaching prospective consumers and trying to make those customers buy the products or services the business provides.

4. development product

Product development covers the complete process of bringing a new product to market.

5. development business analysis

Business development analysis refers to the current state of the business in terms of the primary sources of sales