Question

Companies that pursue a _____ strategy are trying to develop a business model that simultaneously achieves low costs, differentiates the product offering across geographic markets, and fosters a flow of skills between different subsidiaries in the company's global network of operations.
a. centralization
b. downsizing
c. global standardization
d. transnational
e. localization

Answer 1

Companies that pursue a transnational strategy are trying to develop a business model that simultaneously achieves low costs, differentiates the product offering across geographic markets, and fosters a flow of skills between different subsidiaries in the company's global network of operations.
Correct answer: D
Transnational strategy is one of the four basic global strategies. The other three are: Global Standardization Strategy, Localization Strategy and International Strategy.