Question

A ________ offering consists of two parts: a naked solution and discretionary options. A. vertical market B. differentiated market C. flexible market D. rigid market

Answer 1

A C. flexible market offering consists of two parts: a naked solution and discretionary options.

Explanation:

The products, services and information that are offered to customer according to their requirements in the market are known as market offerings. The market offering are sometimes flexible. An open solution is provided for the goods/service that is valued by all segment members. A flexible option valued by specific segment members is also provided.

The customer differences are recognized based on the type of segmentation scheme. Geographic method of segmentation is followed by the marketer while segmenting the market based on neighborhoods.