Question

In a promotion mix, ________ involves personally connecting with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships.
A) direct marketing
B) advertising
C) public relations
D) predictive analyticals
E) indirect procurement

Answer 1

Answer: (A) Direct marketing

Explanation:

 The direct marketing is one of the type of promotional communication or advertising where the organization directly communicate with the consumer or customers about the product in the market.

 By using this technique we can easily promote the company products and the services in the market. It is one of the best technique used by an organization for promoting the goods and the services.

 According to the given question, the promotional mix is refers to the direct marketing that helps in maintaining the customer relationship and also obtain immediate response for the product.  

 Therefore, Option (A) is correct answer.