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The four Ps make up the marketing mix, which is the __________ set of decisions or activities that the firm uses to respond to t

Alexeev081 [22]

Answer:

clear and effective strategy comprising

Explanation:

The four Ps make up the marketing mix ,which are product, price, promotion, and place. These four components help determine a clear and effective strategy to bring a product to market. Each element is crucial in its own right and needs to be given due focus .

The product is either a tangible good or an intangible service that is seem to meet a specific customer need or demand. All products follow a logical product life cycle and it is vital for marketers to understand and plan for the various stages and their unique challenges .

Price covers the actual amount the end user is expected to pay for a product. How a product is priced will directly affect how it sells. This is linked to what the perceived value of the product is to the customer rather than an objective costing of the product on offer. If a product is priced higher or lower than its perceived value, then it will not sell. This is why it is imperative to understand how a customer sees what you are selling.

The marketing communication strategies and techniques all fall under the promotion heading. These may include advertising, sales promotions, special offers and public relations.

The place or placement deals with how the product will be provided to the customer. Distribution is a key element of placement. The placement strategy will help assess what channel is the most suited to a product.

5 0

4 years ago

Marketing managers need to consider many factors to find the best way of communication and budget allocation decisions. During t

cestrela7 [59]

Answer:

a. True

Explanation:

In the case to find the best way of communication and the decisions regarding the allocation of the budget, the managers are required to considered various factors. In the decision process, the companies considered the audience, promotion objective, media, budget and the product characteristic i.e. why it is purchased by the consumer etc

So the given statement is true

As while taking the decisions the above things are relevant

5 0

3 years ago

If a unionized company has a(n) ______ shop, the workers do not have to join the union, and they do not pay dues or fees to the

ruslelena [56]

If a unionized company has a(n)<u> open </u>shop, the workers do not have to join the union, and they do not pay dues or fees to the union.

A unionized workplace is a process by which a company's employees are organized into trade unions, which act as intermediaries between employees and managers. In most cases, a majority vote of workers is required to approve a union.

An organized workplace is a stable workplace. Unionized workers typically enjoy more secure employment than non-union workers and often receive more favorable compensation and benefits packages. As a result, union members may be reluctant to leave the company for other opportunities, especially to move to a non-union environment.

Unionized workplaces have unions. A union is an organized group of workers, usually led by a union leader. The union is affiliated with the Confederation of Trade Unions of America, which oversees and supports union activity in a variety of industries, including education, manufacturing, skilled labor, and entertainment.

Learn more about Unionized Company here : brainly.com/question/1331054

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6 0

2 years ago

If the exchange rate for buying Japanese Yen is 12 Yens per Dollar, how many

GuDViN [60]

Answer:

2,400 Yens

Explanation:

exchange rate for buying Japanese Yen is 12 Yens per Dollar

1 dollar : 12 Yens

how many Yens do you need to buy 200 Dollars for?

Let

x = number of Yens needed

200 dollars : x Yens

Equate the ratios to find x

1 dollar : 12 Yens = 200 dollars : x Yens

1/12 = 200/x

Cross product

1 * x = 12 * 200

x = 2,400

x = number of Yens needed = 2,400 Yens

7 0

3 years ago

The Optical Scam Company has forecast a sales growth of 20 percent for next year. The current financial statements are shown her

Stolb23 [73]

Answer:

The external financing needed for next year is $1,766,004.

Explanation:

The external financing needed for next year can be calculated using the following formula:

External financing needed = ((Total assets / Sales) * Change in sales) - ((Short-term liabilities / Sales) * Change in sales) - ((Projected sales * Profit margin) * (1 - Dividend payout ratio)) ................... (1)

Where;

Total assets = $24,705,000

Sales = $30,500,000

Change in sales = Sales * Sales growth rate = $30,500,000 * 20% = $6,100,000

Short-term liabilities = Accounts payable = $6,405,000

Projected sales = Sales * (1 + Sales growth rate) = $30,500,000 * (1 + 20%) = $36,600,000

Profit margin = Net income / Sales = $2,630,550 / $30,500,000 = 0.0862475409836066

Dividend payout ratio = Dividends / Net income = $1,052,220 / $2,630,550 = 0.40

Substituting all the values into equation (1), we have:

External financing needed = (($24,705,000 / $30,500,000) * $6,100,000) - (($6,405,000 / $30,500,000) * $6,100,000) - (($36,600,000 * 0.0862475409836066) * (1 - 0.4))

External financing needed = $1,766,004

Therefore, the external financing needed for next year is $1,766,004.

8 0

3 years ago