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lisov135 [29]
3 years ago
13

The four Ps make up the marketing mix, which is the __________ set of decisions or activities that the firm uses to respond to t

he wants of its target markets.
Business
1 answer:
Alexeev081 [22]3 years ago
5 0

Answer:

clear and effective strategy comprising

Explanation:

The four Ps make up the marketing mix ,which are product, price, promotion, and place. These four components help determine a clear and effective strategy to bring a product to market. Each element is crucial in its own right and needs to be given due focus .

The product is either a tangible good or an intangible service that is seem to meet a specific customer need or demand. All products follow a logical product life cycle and it is vital for marketers to understand and plan for the various stages and their unique challenges .

Price covers the actual amount the end user is expected to pay for a product. How a product is priced will directly affect how it sells. This is linked to what the perceived value of the product is to the customer rather than an objective costing of the product on offer. If a product is priced higher or lower than its perceived value, then it will not sell. This is why it is imperative to understand how a customer sees what you are selling.

The marketing communication strategies and techniques all fall under the promotion heading. These may include advertising, sales promotions, special offers and public relations.

The place or placement deals with how the product will be provided to the customer. Distribution is a key element of placement. The placement strategy will help assess what channel is the most suited to a product.

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You are going to make an investment of $1000, and are considering 2 options: Option one is a zero-coupon 5-year bond of a compan
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Answer:

a. What is the expected return of the risky corporate bond over the 5-year holding-period (in %)?

expected return in $ = (50% x 20% x $1,000 x 4) + (50% x 35% x $1,000 x 4) = $400 + $700 = $1,100

holding period return = ($1,100 - $1,000) / $1,000 = 10%

b. What is its effective annual return?

(1 + 10%)⁰°² - 1 = 1.92%

b. What is its effective annual return?

  • 2. The government bond is the superior investment

The yield of he corporate bond is very low and the risk is too high.

8 0
3 years ago
A company had net sales of $660,000, total sales of $810,000, and an average accounts receivable of $78,000. Its accounts receiv
qwelly [4]
About 78,000 until the turn over
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3 years ago
At March 31, the end of the first month of operations, the usual adjusting entry transferring prepaid insurance expired to an ex
babymother [125]

Answer:

A and B

Explanation:

A) income statement

insurance expense-understand net income-overstated

B) balance sheet

prepaid insurance -overstated stockholders equity -overstated

6 0
3 years ago
Monopoly has social costs because A. P is greater than MC and this implies economic inefficiency. B. too few resources are being
elena55 [62]

Answer:

Option "D" is the correct answer to the following question.

Explanation:

A monopoly usually has all kinds of social costs. Price under monopoly is more than marginal cost, which also often means that society does not have the economic capacity.

In monopoly business, resources are usually used less and other businesses use more resources, which is why monopoly business is usually associated with social interests.

Monopoly businesses produce fewer goods but charge more on those goods because they are the sole producers of the services or goods they produce, so all three options are correct

4 0
3 years ago
The Investments Fund sells Class A shares with a front-end load of 5% and Class B shares with 12b-1 fees of 0.75% annually as we
elena-14-01-66 [18.8K]

Answer:

The responses to the given choices can be defined as follows:

Explanation:

Assume is the investment. Each original Class A investment is of the net-front unburden. The portfolio will be worth four years from now:  

\$1,000 \times 5\% = \$50 =\$1,000 - \$50 = \$950\\\\         \$950 (1 + 0.13)^4 = \$950 (1.13)^4 = \$950 (1.630474) = \$1,548.95\\\\  

You will place the total of \$1,000 on class B shares, but only 12b-1will be paid (13-0.75 = 12.25) at a rate of 12.25\% and you'll pay a 1\%back-end load charge if you sell for a four-year period.

After 4 years, your portfolio worth would be:      

\$1,000 (1 + 0.1225)^4 = \$1,437.66   \\\\      \$1,000 (1.1225)^4 = \$1000 (1.587616) = \$ 1,587.62  

Their portfolio worth would be: after charging the backend load fee:      

\$1,587.616 \times 0.99 = \$1,571.74   \\\\                     Amounts     \\\\     Class A \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \     1,548.95\\\\          Class B \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \     1,571.74 \\\\

When the horizon is four years, class B shares are also the best option.

Class A shares would value from a 12-year time frame:

\$950 (1.13)^{12} = \$950 (4.334523) = \$4,117.80  \\\\

In this case, no back-end load is required for Class B securities as the horizon is larger than 5 years.

Its value of the class B shares, therefore, is as follows:

\$1,000 (1.1225) 12 = \$1,000 (4.001623) = \$4,001.62 \\\\Amounts    \\\\\      Class A \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ 4,117.80\\\\          Class B \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \   4,001.62\\\\

Class B shares aren't any longer a valid option in this, prolonged duration. Its impact on class B fees of 0.75\%\ \ 12b-1cumulates over a period and eventually outweighs the 5\% the burden of class A shareholders.

4 0
3 years ago
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