Vast audience especially kids ranging from 2 to 7 years old.
Explanation:
The advertising technique of using a cartoon character shaped toothbrush is to grab the attention of the vast audience and kids especially. The cartoon characters always fascinate the kids of all income groups as it associates them with the features of that particular character.<em> Thus, the target audience is diverse and ample. This strategy is employed to increase the sale volume enormously and boost the popularity of the product among the audience.</em>
