Question

Many multinational companies have found that they need to alter their products to meet regulations or consumer preferences in other countries. Unilever discovered that customers in emerging markets such as Indonesia, Pakistan, and Sri Lanka have use for their products, but may not be able to afford a full-size bottle of shampoo or bar of soap. As a result, when Unilever looks at new-product development for these countries, they probably:
a. sell the same size products at a much lower price.
b. develop new scents of shampoo to meet customer preference.
c. do not sell products in these countries at all.
d. sell single-serve packets of shampoo or soap at a low price.

Answer 1

Answer:

The correct answer is d) Sell single-serve packets of shampoo or soap at a low price.

Explanation:

When producing a product, companies usually take into account the population towards which it is directed and, through the needs of the client, carry out the products.

For example, in the case of multinational companies that export their products to countries such as Indonesia, Pakistan, and Sri Lanka, they observed that the prices of their products are not accessible to their customers due to the economic factor, so they must take other strategies.

Therefore, through the analysis made by the multinationals to these new products, they consider the sale of shampoo and soap at a more accessible price for the benefit of the clients and the company, so it can continue marketing.

I hope this information can help you.