Institutional or corporate advertising may have a. reminding as an objective. A product advertisement is centered around selling a product. On the other hand, an institutional ad's goal isn't to sell a product, but to raise awareness of the brand, strengthen customer loyalty, remind the customers that the brand is there with all of its meaning and story behind it, even if they don't need their product right now (if they do need it, all the better). It is a strategy of exposure. When I see a compelling Nike corporate ad, I probably won't rush to the nearest store and buy their product if I don't need it right away. But as soon as I start needing a pair of sneakers, I will recall the Nike ad.
Answer: Cross Shopping
Explanation: Cross shopping is a technique there a single consumer plays around different suppliers to get the goods of his/her liking. It involves having conflicting needs and purchasing premium and budget products. In this case,Calvin loves eating at mcdonald's claiming they have the best fries, but for dessert he likes to eat cakes only at kaminsky's. Since, Calvin is shopping from different suppliers to get the products of his liking his behavior will be called cross shopping.
Answer:
Insurance companies are primarily concerned with your driving record and the type of vehicle you are insuring. Insurance rates are based on how safe of a driver you are and the amount they will have to pay out if you total your vehicle. It makes no difference to them if you have leased the car or purchased it.
