Answer:
The correct answer is the option E: divides a market into distinct groups that have heterogeneous needs.
Explanation:
To begin with, the concept known as <em>''segmentation''</em>, in the field of marketing and in the business world, comprehends the process of dividing a market into different groups that have similar needs inside those groups but heterogenous needs among the groups and therefore the process focus in letting the company knows who its target audience actually is and so it can focus only in producing a good that will satisfy that group entirely. Moreover, there are different types of segmentation, such as demographic, geographic, etc.
Yes, how many peoples luggage they can manage to loose and still be in buisness
Complete Question :
Michael is in sales meeting with a potential client. The client is interested in the
product but is concerned that the product costs 15% more than the competitor's.
How should Michael handle this sales situation?
A.) Offer the client a 20% discount.
B.) Ask the client how much he or she would be willing to pay for the product.
C.) Show the client the better warranty and quality that comes with the slightly
higher cost.
D.) Say "Thanks for your time" and leave
Answer: C.) Show the client the better warranty and quality that comes with the slightly
higher cost.
Explanation: The fact that Michael's product costs 15% more than the price of it's competitor doesn't spell the end of the deal. What Michael needs to explain and make clear to the client in the sales meeting are the vague distinctions which exists between what his own product offering and that of it's competitors. Michael needs to let the potential buyers understand and get clearly the additional offers, quality or performance associated with his own product which ultimately accounts for the higher cost of his own product.
<span>Exchange tactics is the answer to your question.</span>
