Question

Primary value chain activities that involve the effective layout of receiving dock operations (inbound logistics) and support value chain activities that include expertise in process engineering (technology development) characterize what generic strategy?
a. differentiation
b. differentiation focus
c. overall cost leadership
d. stuck-in-the-middle

Answer 1

Answer:

The correct answer is the option A: differentation.

Explanation:

To begin with, the term differentation refers to the action from a company of standing out itself by the fact of having or doing something that the other companies in the same industry might not have or do. The principle focus of the differentation is to have an strategy and a system that encourage the company to standing out from the other in terms of productivity, or price or product, etc.

Secondly, it is understandable that in this case the generic strategy is differentation due to the fact that the company has technoly development and inbound logistics which in both cases improve the work of the company in its total making it stand out in comparison with the rest of the companies.