Explanation:
Marketing can be understood as the strategic development of action plans capable of building a strong relationship between the client and the company, and generating value for a brand.
Therefore, a young person shopping at a local mall that incorporates all the benefits of marketing will be responsible for bringing these advantages to a company and putting it in a successful position.
Suppose the young man had a need to buy running shoes, so he went to the mall to look for options to meet his set of needs including benefits and price. As he strolled through the mall he noticed a store whose sports shoes ads he had seen on TV, so he felt confident when he entered the store, saw images of an advertising campaign that a famous sportsman wore branded sneakers, felt identification with the brand and then was well attended by the sales team, who explained all the benefits of the product and even gave a discount to buy through the online store.
Satisfied with the purchase and service, the customer started to follow the social media of the brand in question, bought another sneaker through the online store and started to recommend the brand in their social media.
We can see that through marketing efforts, the brand is able to create a favorable shopping experience that helps to retain customers and attract new ones, so it positions itself in the market in a competitive and profitable way.
