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aliina [53]
3 years ago
6

When developing the advertising program, firms must choose between the various forms of media available. Each of the eight commo

n media types has distinct advantages and disadvantages associated with it. In this activity, you will identify strengths and weaknesses for five of the most common forms of advertising: television advertising, radio advertising, magazine advertising, outdoor advertising, and direct mail. In deciding where to place advertisements, a company has several media types to choose from and a number of alternatives, or vehicles within each medium. Often advertisers use a mix of media forms and vehicles to maximize the exposure of the message to the target audience while minimizing the costs. To make optimal decisions on media choices, firms must be aware of the types of media available to them, as well as understand each medium's strengths and weaknesses.
Place each of the advantages and disadvantages to the appropriate media type, and also place an example of each media type onto the appropriate category.

Advantage Disadvantage Example
Television Advertising
Radio Advertising
Magazine Advertising
Outdoor Advertising
Direct mail
Business
1 answer:
SSSSS [86.1K]3 years ago
6 0

Answer:

direct mail

Explanation:

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Prior to recording adjusting entries, the Office Supplies account had a $363 debit balance. A physical count of the supplies sho
drek231 [11]

Answer:

Explanation:

The adjusting entry is shown below:

Office supplies expense A/c Dr $257

      To Office supplies                                  $257

(Being adjusted entry recorded in respect of office supplies)

Since in the question it is given that, the debit balance of office supply is $363 and the physical count show $107 unused supplies which mean it is of no use. So, the actual amount of office supplies would be calculated by applying an equation which is shown below:

= Office supplies debit balance - unused office supplies

= $363 - $107

= $257

Moreover, the office supply is shown in the balance sheet under the assets account. And, to find out the correct value of the office supply we debit the expense account and credit the asset account.

7 0
3 years ago
Based on what you have read, what can you infer about the relationship between advertising and the price you pay for a product a
jek_recluse [69]
Advertising will be effective if its production and placement must be based on a knowledge on a public and skill use of the media. Advertise are based on consumer's behavior and demographic analysis of a market area.
5 0
3 years ago
Read 2 more answers
When we physically encounter a three-dimensional form, the tactile sensation we experience is its ________. Two-dimensional imag
babymother [125]

Answer:

When we physically encounter a three-dimensional form, the tactile sensation we experience is its <u>ACTUAL TEXTURE</u>. Two-dimensional images, however, have <u>IMPLIED TEXTURE</u>, which means the artist creates an effect that reminds us of our tactile memory of a real-life surface. Artists who wish to contradict our previous tactile experiences employ <u>SUBVERSIVE TEXTURE</u> in order to make us reconsider our preconceptions about the world around us.

Explanation:

Actual texture is combination of how an artwork looks and how it actually feels when someone touches it. Even paintings have texture and different artists use different painting techniques to create that texture.

Implied or simulated texture means that the artist is creating a visual effect of texture.

When artists use subversive textures, they are inventing textures by adding alternate materials.

3 0
3 years ago
The circles shown to the right are similar but not exactly the same. this is an example of
kumpel [21]

This is an example of variation. The coefficient of variation, also referred to as the Spearman coefficient of variation, is a statistical measure that informs us about the relative dispersion of a data set. Its calculation is obtained by dividing the standard deviation<span> between the absolute value of the average of the set and it is usually expressed as a percentage for its better understanding.</span>

4 0
3 years ago
ABC Corp. has just paid a dividend of $0.26. ABC has an annual required return of 12%.
Elis [28]

Answer:

a. If dividends are annual and expected to be constant, what is the intrinsic value (fair price) of ABC stock?

P₀ = $0.26 / 12% = $2.16667 = $2.17

b. What is ABC's dividend yield?

$0.26 / $2.17 = 12%

c. From now on, assume that the dividend of 0.26 was a quarterly dividend. What is the quarterly discount rate?

12% / 4 = 3%

d. What is the intrinsic value if dividends are constant and quarterly?

P₀ = $0.26 / 3% = $8.66667 = $8.67

e. We now think that dividends will grow by 0.3% from quarter to quarter. The firm just paid the quarterly dividend of 0.26. What is the intrinsic value of ABC stock?

P₀ = ($0.26 x 1.003) / (3% - 0.3%) = $9.6585 = $9.66

f. A different analyst thinks that ABC's dividends will grow by 5% for the next 4 quarters, and then grow by 0.3% thereafter. What is the intrinsic value?

Div₀ = $0.26

Div₁ = $0.273

Div₂ = $0.287

Div₃ = $0.301

Div₄ = $0.316

Div₅ = $0.317

terminal value in 4 quarters = $0.317 / (3% - 0.3%) = $11.74

P₀ = $0.273/1.03 + $0.287/1.03² + $0.301/1.03³ + $0.316/1.03⁴ + $11.74/1.03⁴ = $0.265 + $0.271 + $0.275 + $0.281 + $10.43 = $11.522  

8 0
3 years ago
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