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aliina [53]
4 years ago
6

When developing the advertising program, firms must choose between the various forms of media available. Each of the eight commo

n media types has distinct advantages and disadvantages associated with it. In this activity, you will identify strengths and weaknesses for five of the most common forms of advertising: television advertising, radio advertising, magazine advertising, outdoor advertising, and direct mail. In deciding where to place advertisements, a company has several media types to choose from and a number of alternatives, or vehicles within each medium. Often advertisers use a mix of media forms and vehicles to maximize the exposure of the message to the target audience while minimizing the costs. To make optimal decisions on media choices, firms must be aware of the types of media available to them, as well as understand each medium's strengths and weaknesses.
Place each of the advantages and disadvantages to the appropriate media type, and also place an example of each media type onto the appropriate category.

Advantage Disadvantage Example
Television Advertising
Radio Advertising
Magazine Advertising
Outdoor Advertising
Direct mail
Business
1 answer:
SSSSS [86.1K]4 years ago
6 0

Answer:

direct mail

Explanation:

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Drag the tiles to the correct boxes to complete the pairs. Match the different types of communications with their descriptions.
Katarina [22]

Answer:

Matching the different types of communications with their descriptions:

Types of Communication  Descriptions

business letter                 : a formal way to communicate with people        

                                           outside your organization

business report               : a way to communicate financial information

note                                  : an informal handwritten message

memorandum                  : a formal way to communicate with people

                                           inside your office

Explanation:

a) Data:

Types of Communication:

business letter

business report

note

memorandum

Pairs

a formal way to communicate with people outside your organization

an informal handwritten message

a formal way to communicate with people inside your office

a way to communicate financial information

b) In Business, choosing the means of clear communication is very essential.  The format used to communicate internally is not the same format for communicating externally.  Even, within an organization, there are still different communication formats.  A handwritten note can be used instead of memorandum for some communications depending on the formality required.  Presenting a business report is more formalized than a handwritten note, for instance.

7 0
3 years ago
Deadweight loss is A. the reduction in consumer expenditure resulting from market failure. B. the reduction in economic surplus
never [62]

Answer:

The answer is: B) The reduction in economic surplus resulting from a market not being in competitive equilibrium.

Explanation:

Deadweight loss is an economic cost to society as a whole when market inefficiencies occur preventing it from reaching its equilibrium point. Market inefficiencies are caused by incorrect allocation of resources.

For example if a price ceiling is established, suppliers will tend to lower the quantity supplied while the quantity demanded either increases or stays the same. That economic deficiency resulting from an unsatisfied demand is what we call deadweight loss.

Other causes for deadweight loss are price floors (reduction of the quantity demanded) and taxation (shifts on the demand or supply curves).

5 0
3 years ago
McCann Publishing has a target capital structure of 35% debt and 65% equity. This year's capital budget is $850,000 and it wants
levacccp [35]

Answer: $952500

Explanation: targeted equity ratio is 65% = 0.65

Capital budget = $850000

Dividend = net income - (target equity ratio × total budget)

400000 = N - (0.65 × 850000)

Make N the subject of formula

Net income N = $952,500

4 0
4 years ago
What happens to someone's property if they do not pay their taxes​
Gre4nikov [31]

Answer:

if they do not pay their taxes government ceil their properties..

5 0
3 years ago
Read 2 more answers
Franklin, John, Henry, and Harry have decided to pool their financial resources and business skills in order to open up and run
Sliva [168]

Answer:

The correct answer is letter "C": Partnership.

Explanation:

A Partnership is an organization where two or more owners operate a business. They share the profits in proportion to their percentage partnership interest. There are two types of partnerships: <em>General Partnerships</em> (unlimited liability) and <em>Limited partnerships</em> (liability proportional to the percentage contribution of the partnership).

7 0
4 years ago
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