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aliina [53]
3 years ago
6

When developing the advertising program, firms must choose between the various forms of media available. Each of the eight commo

n media types has distinct advantages and disadvantages associated with it. In this activity, you will identify strengths and weaknesses for five of the most common forms of advertising: television advertising, radio advertising, magazine advertising, outdoor advertising, and direct mail. In deciding where to place advertisements, a company has several media types to choose from and a number of alternatives, or vehicles within each medium. Often advertisers use a mix of media forms and vehicles to maximize the exposure of the message to the target audience while minimizing the costs. To make optimal decisions on media choices, firms must be aware of the types of media available to them, as well as understand each medium's strengths and weaknesses.
Place each of the advantages and disadvantages to the appropriate media type, and also place an example of each media type onto the appropriate category.

Advantage Disadvantage Example
Television Advertising
Radio Advertising
Magazine Advertising
Outdoor Advertising
Direct mail
Business
1 answer:
SSSSS [86.1K]3 years ago
6 0

Answer:

direct mail

Explanation:

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Your employer must offer (at no cost to you) a vaccine against ___________ if your job _____________.'
Scilla [17]

Answer:

hepatitis B; puts you at risk for exposure to bloodborne pathogens

Explanation:

Work practice controls involves all the steps taken in order to decrease the likelihood of getting exposed to any disease or viruses in the workplace. These steps include heath hygiene in vaccinations that are intended to protect the human resources. Hygiene management helps the employers to maintain their health during their workhours.  

In jobs where the employees are exposed to the bloodborne pathogens, it is the responsibility of the employer to vaccinate the employee against hepatitis B.

8 0
3 years ago
After segmenting and defining their target​ markets, what should retailers do​ next?
DIA [1.3K]
After the segmenting and defining their target markets, the next step that the retailers should take into consideration is the type of goods that they are going to sell. This answers the question, "What?" For example, being located near the schools, their target market are the students and they should also consider what type of goods are the students mostly in need of. 
4 0
3 years ago
Read 2 more answers
15. Assume that Bullen issued 12,000 shares of common stock, with a $5 par value and a $47 fair value, to obtain all of Vicker's
vodomira [7]

Answer:

$104,000

Explanation:

Note: <em>The full question is attached as picture below</em>

Fair value of net assets = Cash and receivables + Inventory + Land + Buildings (net) + Equipment (net) - Liabilities

Fair value of net assets = $70,000 + 210,000 + 240,000 + 270,000 + 90,000 - 420,000

Fair value of net assets = $460,000

Purchase consideration paid = 12,000*$47

Purchase consideration paid = $564,000

Goodwill recognized = Purchase consideration - Fair value of net assets

Goodwill recognized = $564,000 - $460,000

Goodwill recognized = $104,000

7 0
2 years ago
Gross earnings are the same as
attashe74 [19]
Gross income. they are incomes before taxes or adjustments
6 0
3 years ago
Suppose the price of crude oil drops from 150$ a barrel to 120$a barrel. The quantity bought remains unchanged at 100 barrels. T
IrinaK [193]

Answer:

coefficient = 0

Explanation:

We have the formula to calculate the price elasticity of demand as following:

<em>Elasticity coefficient = % Change in quantity/ % Change in price</em>

As given:

+) The percentage change in price is: (120-150)/150= - 20%

+) The quantity bought remains unchanged - which means the percentage change in quantity demanded is 0%

=> <em>Elasticity coefficient = % Change in quantity/ % Change in price</em>

<em>= 0/-20 = 0</em>

<em />

<em>So the coefficient of price elasticity of demand in this example would be 0</em>

7 0
2 years ago
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