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aliina [53]
3 years ago
6

When developing the advertising program, firms must choose between the various forms of media available. Each of the eight commo

n media types has distinct advantages and disadvantages associated with it. In this activity, you will identify strengths and weaknesses for five of the most common forms of advertising: television advertising, radio advertising, magazine advertising, outdoor advertising, and direct mail. In deciding where to place advertisements, a company has several media types to choose from and a number of alternatives, or vehicles within each medium. Often advertisers use a mix of media forms and vehicles to maximize the exposure of the message to the target audience while minimizing the costs. To make optimal decisions on media choices, firms must be aware of the types of media available to them, as well as understand each medium's strengths and weaknesses.
Place each of the advantages and disadvantages to the appropriate media type, and also place an example of each media type onto the appropriate category.

Advantage Disadvantage Example
Television Advertising
Radio Advertising
Magazine Advertising
Outdoor Advertising
Direct mail
Business
1 answer:
SSSSS [86.1K]3 years ago
6 0

Answer:

direct mail

Explanation:

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Because an organization has limited influence on market growth rate, its main alternative for moving an SBU on the portfolio ana
svetlana [45]

Answer:

The correct answer is inject cash into it.

Explanation:

Every day, central banks lend money to private banks through auctions. The extraordinary thing about these new liquidity injections starring the European Central Bank or the US Federal Reserve is not so much the operation itself, as the situation in which they occur.

In this case, problems arise when, due to distrust, banks do not lend money to each other, operations that are common when the system is working properly.

With extraordinary placements, the central entities replace that lack of funds that private banks have not been able to obtain from their partners and, at the same time, at a cheaper price - at a lower interest rate.

6 0
3 years ago
A community organizer wants to convince state officials to create a universal preschool program so that all families with young
ch4aika [34]

Answer:

David Snow focused on this set of conguent interests on social movements issues strategies on his most important scholarly achievement which he called "framing perspective"

Explanation:

Snow´s "framing perspective" approach on large, informal groupings of individuals or organizations to negotiate on emergent meanings of social-movement issues, is psychological and centered in agencies services focused on specific action for change.

More than competing perspectives framing perspective is a diagnostic framing to identify the problem to assign of blame; prognostic framing to suggest solutions, strategies, and tactics to a problem and motivational framing to get rationale action to the types of social change, which could be alternative, redemptive, reformative and revolutionary according to David F. Aberle a cultural anthropologist.

8 0
3 years ago
Select all that apply.
tino4ka555 [31]

Answer:

adding up consumption, investment, government expenses, and net exports

adding up the market prices of final goods and services produced in the U.S

adding up the incomes of producers and taxes paid to the government

Explanation:

GDP is a measure of the sum value of a country's output in a given period. The GDP value reflects economic growth or decline in a country for the period under review.

GDP is calculated using three methods. They include the income, production, and expenditure approach.

In the Income approach, economists add up all the earnings from the factors of production. Wages and salaries of all employees; the profits from businesses and corporates' ; rents, and interests form landlords are summed up to get GDP. Adjustments are made to cater for the taxes paid to the relevant government agencies. ( 4th option)

The production approach involves getting the value of all the finished consumer goods and services in the economy. The approach excludes intermediary goods and work-n progress. GDP is obtained by adding the total of the finished products and services and multiplying them by their prices. (3rd option)

The consumption option applies a formula that GDP = C+G+I+ NX, where C is private consumption expenditure,  G is government consumption and investment expenditure, and I in private investment expenditure. NX is the net imports. ( 1 st option )

4 0
3 years ago
If price is greater than average variable cost and less than average total cost at the profit-maximizing quantity of output in t
navik [9.2K]

Answer:

produce at an economic loss.

Explanation:

In a perfect competition, there are many buyers and sellers of homogeneous products, and there is free entry and exit in the market.

This simply means that, in a perfectly competitive market, there are many buyers and sellers (price takers) of homogeneous products (standardized products with substitute) and the market is free (practically open) to all individuals or business entities that are willing to trade all their goods and services.

In a perfectly competitive market in long-run equilibrium, a long-run equilibrium avails firms the opportunity to adjust all inputs and all fixed costs are maximized. Also, it's characterized by free entry and exit, as such there isn't a fixed number of firms. This simply means that, since the number of firms in a long-run equilibrium can change, a firm must exit the market as a result of losses i.e when the firm is unable to cover its fixed costs in the long-run while new firms are allowed entry into the market when it anticipates potential profits or gains.

However, the firms always strive to maximize profits by increasing their level of output, such that P = MC. Also, the firms wouldn't be willing to leave or enter into the market because they are not making any profit, such that P=AC.

In a nutshell, in the long run equilibrium P=MR=MC and P=AC.

Hence, if price is greater than average variable cost and less than average total cost at the profit-maximizing quantity of output in the short run, a perfectly competitive firm will produce at an economic loss.

Additionally, Average Total Cost (ATC) can be defined as the overall cost of production divided by total output of production. It is calculated by dividing total cost by total output of production or by adding TVC and TFC.

8 0
3 years ago
In recent years some companies have begun to work closely with their customers and/or suppliers by sharing information to develo
notsponge [240]

Answer:

Collaborative Planning, Forecasting and Replenishment

Explanation:

Based on the information provided within the question it can be said that the procedure they are following is known as Collaborative Planning, Forecasting and Replenishment (CPFR). This is a concept whose main focus is enhancing supply chain integration by emphasizing joint practices. Which is what is being done in this situation as companies begin to work closely together with their customers and/or suppliers.

7 0
3 years ago
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