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aliina [53]
4 years ago
6

When developing the advertising program, firms must choose between the various forms of media available. Each of the eight commo

n media types has distinct advantages and disadvantages associated with it. In this activity, you will identify strengths and weaknesses for five of the most common forms of advertising: television advertising, radio advertising, magazine advertising, outdoor advertising, and direct mail. In deciding where to place advertisements, a company has several media types to choose from and a number of alternatives, or vehicles within each medium. Often advertisers use a mix of media forms and vehicles to maximize the exposure of the message to the target audience while minimizing the costs. To make optimal decisions on media choices, firms must be aware of the types of media available to them, as well as understand each medium's strengths and weaknesses.
Place each of the advantages and disadvantages to the appropriate media type, and also place an example of each media type onto the appropriate category.

Advantage Disadvantage Example
Television Advertising
Radio Advertising
Magazine Advertising
Outdoor Advertising
Direct mail
Business
1 answer:
SSSSS [86.1K]4 years ago
6 0

Answer:

direct mail

Explanation:

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On January 1, Boston Enterprises issues bonds that have a $2,200,000 par value, mature in 20 years, and pay 9% interest semiannu
Marina86 [1]

Answer:

1. How much interest will Boston pay (in cash) to the bondholders every six months?

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2. Prepare journal entries to record (a) the issuance of bonds on January 1, (b) the first interest payment on June 30, and (c) the second interest payment on December 31.

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Dr Cash 2,200,000

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Dr Interest expense 99,000

    Cr Cash 99,000

c) December 31, 202x, second coupon payment

Dr Interest expense 99,000

    Cr Cash 99,000

3. Prepare the journal entry for issuance assuming the bonds are issued at (a) 96 and (b) 104.

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4 years ago
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