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aliina [53]
3 years ago
6

When developing the advertising program, firms must choose between the various forms of media available. Each of the eight commo

n media types has distinct advantages and disadvantages associated with it. In this activity, you will identify strengths and weaknesses for five of the most common forms of advertising: television advertising, radio advertising, magazine advertising, outdoor advertising, and direct mail. In deciding where to place advertisements, a company has several media types to choose from and a number of alternatives, or vehicles within each medium. Often advertisers use a mix of media forms and vehicles to maximize the exposure of the message to the target audience while minimizing the costs. To make optimal decisions on media choices, firms must be aware of the types of media available to them, as well as understand each medium's strengths and weaknesses.
Place each of the advantages and disadvantages to the appropriate media type, and also place an example of each media type onto the appropriate category.

Advantage Disadvantage Example
Television Advertising
Radio Advertising
Magazine Advertising
Outdoor Advertising
Direct mail
Business
1 answer:
SSSSS [86.1K]3 years ago
6 0

Answer:

direct mail

Explanation:

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Michael company issued 8% bonds with a par value of 1,000,000 receiving 20,000 premium on the interest date 5 years later, after
sattari [20]

Answer:

option D - $22,000 gain

Explanation:

the gain can be calculated by using the following relation

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where,

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Purchase Price - 99% x $1,000,000

putting all value to get gain or loss on the retirement

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3 years ago
The fundamental economic problem is meeting people’s virtually unlimited needs and wants with limited resources.Question 3 optio
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Answer:

The correct answer is: True.

Explanation:

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7 0
3 years ago
suppose the price of an important input in the production of books were to increase. what can be concluded about the quantity of
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The conclusion that can be drawn about the number of books supplied for $16 when an important production input of books increases is that the <u>quantity supplied</u><u> is reduced</u>.

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2 years ago
f the cross-price elasticity of food and clothing (% change in demand for clothing / % change in the price of food) is -0.7, the
Ber [7]

Answer:

Option "D" is correct.

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3 years ago
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