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aliina [53]
3 years ago
6

When developing the advertising program, firms must choose between the various forms of media available. Each of the eight commo

n media types has distinct advantages and disadvantages associated with it. In this activity, you will identify strengths and weaknesses for five of the most common forms of advertising: television advertising, radio advertising, magazine advertising, outdoor advertising, and direct mail. In deciding where to place advertisements, a company has several media types to choose from and a number of alternatives, or vehicles within each medium. Often advertisers use a mix of media forms and vehicles to maximize the exposure of the message to the target audience while minimizing the costs. To make optimal decisions on media choices, firms must be aware of the types of media available to them, as well as understand each medium's strengths and weaknesses.
Place each of the advantages and disadvantages to the appropriate media type, and also place an example of each media type onto the appropriate category.

Advantage Disadvantage Example
Television Advertising
Radio Advertising
Magazine Advertising
Outdoor Advertising
Direct mail
Business
1 answer:
SSSSS [86.1K]3 years ago
6 0

Answer:

direct mail

Explanation:

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Because financial markets are ____, securities buyers and sellers do not have full access to information and cannot always break
yarga [219]

Because financial markets are <u>Imperfect</u>, securities buyers and sellers do not have full access to information and cannot always break down securities to the precise size they desire.

<u>Explanation:</u>

An imperfect market is a whole where individual buyers and sellers may influence prices and efficiency, where there is no full transparency of knowledge about products and costs, and where there are large barriers in the sector to enter or exit.

Imperfect markets may not follow the exact measurements of an actual or competitive possible market. If financial businesses were ideal, investors would be constantly and freely responsive to all erudition about any security for trade-in prime and corresponding businesses.

5 0
3 years ago
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When money serves as a common denominator for measuring the exchange rates among goods and services, it performs as a
Aleks [24]

Answer:

Standard of value.

Explanation:

When money serves as a common denominator for measuring the exchange rates among goods and services, it performs as a standard of value.

Standard of value is an agreed-upon worth for a transaction in a country's medium of exchange, such as the U.S. dollar or Mexican peso. A standard of value allows all merchants and economic entities to set uniform prices for goods and services

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3 years ago
An experienced employee who supervises, coaches, and guides lower-level employees by introducing them to the right people and ge
torisob [31]

Answer:

Mentor

Explanation:

The mentor is the person who has knowledge, experience, skills and he or she is able to guide, motivate, gives the training, supervise the lower skill employees so that they can perfect in their work.

But for motivating, guiding the employees we need to appoint the right people who belong from organizational sponsor so that the lower level employees could able to accomplish their tasks so that the overall objective of the company could be accomplished.

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3 years ago
During a pandemic, goods and services may become scarce as a result of: A. Unwillingness to purchase goods and services due to f
lions [1.4K]

Answer: D. Restrictions on travel into and out of affected areas.

Explanation:

Restrictions on travel in and out of affected areas can lead to Scarcity in a Pandemic because there is no free movement of labour and capital.

With borders shut down, goods that were normally imported will suddenly become very hard to acquire because getting them through travel bans is very hard and in most cases, impossible.

Also affected are services as, for instance, the people who provided such services might live in or come from the place they provide said service to. Getting into those areas might prove too cumbersome a task thereby limiting Service provision.

Looking at the current Corona Virus Pandemic that has seen the most extensive Travel Restrictions by Countries in recent times and looking at the Scarcity being suffered by those same countries, drawing the conclusion that the Scarcity is as a result of an impediment to free movement of Goods and Services is most logical.

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3 years ago
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A national grocery chain is divided into well-demarcated groups such as the Northeastern division, the Northwestern division, th
pochemuha

Based on the fact that the divisions of this national grocery chain are set up in such a way that they can serve different locations, this is a<u> geographic structure.</u>

<h3>What is a geographic structure?</h3>

This is a departmentalization style where a company creates divisions in various areas to service their customers located in those places.

This is what this national grocery chain is doing by setting up divisions in various areas to access their customers around the country.

Find out more on the departmentalization at brainly.com/question/15052404.

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2 years ago
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