ANSWER: King Louis XIV fought many expensive and never-ending series of wars across Europe. This enhanced the reputation of the King at home and abroad and also refilled the luxury fashion industry in the country. He transformed a hunting lodge outside Paris into the best place to showcase French culture and industry. He promoted not only fashion but art, music, theater, landscape gardening, and cuisine. He ordered a strict court dress code and etiquette to ensure a steady market for French clothing and jewelery. The King controlled his nobles to follow the French fashion even by bankrupting themselves. He believed luxury was necessary for economic health and reputation, survival and prestige of the monarchy.
