Answer: option A) defining a business in terms of goods rather than the benefits customers seek.
Explanation:
As the name implies, myopia, relates to a short-sighted or immediate approach. Marketing myopia explains how a company directs its business activities such as production of goods and services BASED on its own needs rather than considering the demands of the consumers/customers.
This, in turns makes a company appear rigid and unable to respond to market dynamics such as inflation.
Explanation:
Genetic diversity is the total number of genetic characteristics in the genetic makeup of a species, it ranges widely from the number of species to differences within species and can be attributed to the span of survival for a species. ... Genetic diversity serves as a way for populations to adapt to changing environments.
The need to increase efficiency and productivity while preserving natural resources, especially water and soil, is great. ... Advertisement. In light of these realities, growers are under pressure to produce more, pollute less, fulfill consumer preferences, and make a living.
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