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ICE Princess25 [194]
3 years ago
9

The major brand strategy decisions a firm has to make in building a strong brand begins with brand​ ________ and is followed by

brand​ ________.
Business
1 answer:
maw [93]3 years ago
3 0
The answer that best fits the blanks above are POSITIONING and NAME SELECTION, respectively. So one of the strategies in developing a strong brand is to start with brand positioning then followed by brand name selection. Brand positioning is also part of marketing and this allows the brand to be occupied in the minds of the customers. On the other hand, brand name selection follows a certain criteria that should be met whether it is interesting, and attracts attention.
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MC Qu. 112 A company is considering... A company is considering the purchase of new equipment for $105,000. The projected annual
Alina [70]

Answer:

Net Present Value =  $660.98  

Explanation:

<em>The Net present value (NPV) is the difference between the Present value (PV) of cash inflows and the PV of cash outflows. A positive NPV implies a good and profitable investment project and a negative figure implies the opposite. </em>

NPV of an investment:  

NPV = PV of Cash inflows - PV of cash outflow  

<em>PV of cash inflow = A× (1- (1+r)^(-n))/r </em>

A- annul cash inflow, r- 8%, n- 3

PV of cash inflow= 41,000× (1- 1.08^(-3))/0.08

=   105,660.98  

Initial cost = 105,000

NPV =  105,660.98  - 105,000

= $  660.98  

3 0
3 years ago
An organization whose duties include consolidating small loads of freight, negotiating shipping rates, and booking space on tran
Nuetrik [128]

Answer:

Freight Forwarder

Explanation:

The Freight Forwarder can be an individual person or a company which organizes the shipments for a person or company to get goods or products transferred from the manufacturer to the customer or the market i.e the final destination of distribution.

Forwarders involves with a carrier or with the number of carriers to transfer the goods.

6 0
3 years ago
2. When the economy is in a recession, the Federal Reserve usually cuts interest rates. Why would the federal government do this
Airida [17]
The purpose of the Federal Reserve cutting interest rates during a recession is to encourage borrowing (borrowing becomes cheaper) and in this way especially for companies they may spend more money then  on improvements, new products etc so the economy theoretically will be stimulated to counteract the recession.
7 0
3 years ago
Effective _______ is when customers can seamlessly search for a fashion brand merchandise on their smartphones, order the mercha
nordsb [41]

Answer:

The answer is: A) omnichannel distribution

Explanation:

Onmichannel distribution is a multichannel approach to sales were customers are provided with a seamless shopping experience by integrating operations between brick and mortar stores and online shopping.

The internet changed our world and made information available anywhere, anytime. So shoppers can now buy something online at 11 PM while lying on their beds and they can decide to get the products sent home or pick them up at a store by themselves.

Companies that aren´t able to offer this type of shopping experience will tend to disappear (i.e. Sears).

3 0
3 years ago
What is ROI and why does it matter?
Stels [109]
<span>ROI stands for Return On Investment. This is very important when you are making an investment whether it is in terms of training, capital or equipment</span>
8 0
3 years ago
Read 2 more answers
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