Question

Sunnyside Travel, Inc. is a travel agency that specializes in destination wedding vacation packages. It has packages ranging from cruises to beach resorts
all around the world. The customer chooses what they would like to pay, where they would like to visit, and what they would like to do. Based on this
information, Sunnyside uses
to please the customers.

Answer 1

Answer:

Mass customization

Explanation:

Mass customization is a business approach that focuses on providing customized goods and services to customers. It is a strategy that requires flexibility, integration, and personalization to make customized products that suit each customer's needs.

The biggest challenge with mass customization is the cost element. A business needs to have sufficient customer orders to deliver quality customized products at a competitive price.

Mass customization is the availing of tailor-made products, unique and to each customer's liking. By allowing each customer to set their preferences, Sunnyside Travel is involved in mass customization.