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Mrac [35]
3 years ago
7

Alonzo, the marketing director for a major retailer, prepared a unified message for the new promotional campaign. after several

months, he noticed an increase in sales but realized he needed to compare the increase in sales against the cost of the campaign. alonzo is
Business
1 answer:
Zigmanuir [339]3 years ago
4 0
<span>The goal of the campaign or promotion is to build awareness and inform consumers about a company and its product offerings</span>
In order to see if there is still increase in the sale compared with the money spent of campaign , Alonzo is evaluating the effectiveness of the plan. The evaluation of effectiveness is one of the 6 steps of the promotional campaign.
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Differentiation business strategies are often associated with premium prices. There are, however, reasons why a firm would NOT w
Natalija [7]

Answer: e. To drive up market share

Explanation:

Differentiation strategies involve adding features to a good to make it stand out from the Competition. Since these features are usually beneficial, the value of the good goes up and the company selling them can charge more. This is the main way things are done in Monopolistic markets.

However, sometimes it is best to charge the same price the Competition is charging even though you have a better product. This way the company is able to capture Market Share because the consumers will believe they are getting a better value for their money. For instance, if a company was selling Toyotas at $2,000 and it's competitor was selling the same Toyota but with 2 extra tires for the same $2,000 who would you use? The Competitor most likely.

This is why a firm might want to keep prices in line with competitors.

4 0
3 years ago
What is the difference between excluded services and services that are not reasonable and necessary?
Kitty [74]
Excluded services are those services which health insurance companies do not pay for. Those services may be needed or necessary but they are not covered by the health insurance plan and the person concerned will have to pay for the service himself. Services that are not reasonable or necessary refer to those services which are not deem necessary in the treatment of a patient.
8 0
3 years ago
The ideal, initial step leading to implementation of an effective employee communications program should begin with
Lyrx [107]
<span>Should begin with immediate and effective comments/responses from all employees. There should then be meetings held to discuss the findings and to elaborate on what can be done to begin forming an effective communications program for all employees.</span>
8 0
3 years ago
Wilson company paid 6,700 for a 4-month insurance premium in advance on November 1, with coverage beginning on that date. The ba
Angelina_Jolie [31]

Answer:

Given that,

Total prepaid insurance = $6,700

Monthly insurance:

= Total prepaid insurance ÷ 4 months

= $6,700 ÷ 4 months

= $1,675

Insurance expense for two months:

= $6,700 - $1,675

= $5,025

Therefore, the adjusting entry required on December 31 is as follows:

Insurance expense A/c Dr. $5,025

          To Prepaid insurance           $5,025

(To record the adjusting entry for the insurance)

6 0
2 years ago
Bernie wants to go into the business of construction contracting. Among the reasons that would probably convince Bernie to set u
krek1111 [17]

Answer:

a. its greater flexibility

Explanation:

A sole proprietorship is A form of legal business structure owned by only one person. The liabilities of the owner is unlimited. It is usually flexible as decisions are made and approved by the owner.

A sole proprietorship doesn't usually have perpetual existence. It usually ends when the owner dies. It is not easy to transfer shares to other family members.

A sole proprietorship gives the owner the opportunity to be involved in the day to day running of the business.

I hope my answer helps you.

6 0
3 years ago
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