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yuradex [85]
3 years ago
5

What are the 4 targeting strategies a company can use to select a target market? Explain each one.

Business
1 answer:
Maslowich3 years ago
5 0
Undifferentiated Marketing, Multi-Segment Targeting, Focus Targeting, and Customized Marketing.

Hope this helps!
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Read 2 more answers
UP Forklifts sells two​ products, large forklifts and small forklifts. A large forklift sells for $ 80 comma 000 per unit with v
svlad2 [7]

Answer:

Break-even point (units)= 90 units

Explanation:

Giving the following information:

Large forklift:

Selling price= $80,000 per unit

Unitary variable cost= $26,000 per unit.

Small forklifts:

Selling price= $60,000 per unit

Unitary variable cost= $12,000 per unit.

Total fixed costs for the company are $4,455,000.

Sales proportion:

Large forklift= 0.25

Small forklift= 0.75

To calculate the break-even point in units, we need to use the following formula:

Break-even point (units)= Total fixed costs / Weighted average contribution margin

Weighted average contribution margin= (weighted average selling price - weighted average unitary variable cost)

Weighted average contribution margin= (0.25*80,000 + 0.75*60,000) - (0.25*26,000 + 0.75*12,000)

Weighted average contribution margin= 65,000 - 15,500= 49,500

Break-even point (units)= 4,455,000/ 49,500

Break-even point (units)= 90 units

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3 years ago
2. Describe a company that has gotten publicity from the news media. Why did the company get publicity? Was it positive or negat
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Samsung, for having lithium ion batteries in their new phones the samsung galaxy 7, negative because they were burning up and hurting people.


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