Answer:
The correct answer is Sales-orientation.
Explanation:
The orientation towards sales is seen in sectors where competition is high, usually when supply is slightly higher than demand. In these cases, if consumers are not pushed, they will not buy the company's products.
Companies are going to focus on manufacturing more products than demand is able to absorb. In order to sell them all, aggressive sales and communication policies will be used.
Answer:
The Supreme Court ruled that the name Coke was so well known around the world, that it is effectively a common term for the trademarked Coca Cola. If other companies try to use similar terms like Koke for other types of products, e.g. bakery items, there is a risk that the Coca Cola company would be negatively affected by that product's image since consumers might associate Koke directly to Coca Cola.
It doesn't matter if the products were low quality or not, the courts cannot determine that, what matters is that the use of the term may negatively impact another company.
Answer:
Generally consists of a company's cumulative net income less any net losses and dividends declared since its inception
Explanation:
Retained earning is the balance of a company's profit that is retained after the distribution of dividend declared to it's shareholders.
A company that makes profit at the end of a reporting period usually make dividend declaration to its shareholder. The accumulation of these declarations are then taken out of the profit earned by the company. The balance when dividends declared(since it's inception) by the company is taken out from its profit, including any net losses is known as retained earning.
Answer: <u><em> It identifies the specific households in a market by focusing on local neighborhood areas and creates classifications of neighborhoods where people live and shop</em></u>.
Explanation:
Geo-demographic segmentation is a classification technique used in marketing to discover whether the entity of a population fall into different groups by making comparing various characteristics with certain assumption.
Geo-demographic segmentation is based on principles such as:
People who live in the same neighborhood have similar characteristics.
Neighborhoods can be classified in terms of the characteristics of the population.
