Question

The lower classes use more restrictive codes than do the upper classes. how does this knowledge change the way insurance might be sold to a working-class man compared to an upper-class man?

Answer 1

Through my research, I found questions similar to this with answers:

A) The promotion to the working-class man should emphasize his immediate satisfaction in knowing that his family will be cared for, while the upper-class promotion should emphasize the long-term consequences of the choice.

B) The promotion to the working-class man should emphasize the long-term benefits of insurance, while the upper-class promotion should emphasize the short-term consequences of the choice.

C) The promotion to the working-class man should emphasize pictures while the upper-class promotion should emphasize words.

D) Both men would receive the same ad because elaboration codes have been found to be irrelevant to this product category.


Among the following choices I provided above, the answer would be the first option aka A).