Question

1. Describe the unique challenge marketers face when attempting to use differentiated

Answer 1

Answer: Marketers generally have to to deal with the expensive nature of using differentiated marketing strategies.

Explanation: Marketing for different cultures and ethnicities can be a great ordeal. Apart from having to design tailor made services to different target groups there is also a slim chance that local ethnic groups may find differentaited marketing offensive.

For Instance, a new airline in UAE designs different packages for low income earners and middle class earners. Comprising both of different sexes. However, it is a culture in UAE that women are not be seen around men. This poses as a potential threat to business.

The airline would now have adjust their packages to be gender specific.