The effect of the rhetorical language that appears in this poster, "Every minute counts!" emphasizes the idea that viewers should be contributing to the war effort at all times."
In this poster there is a picture of a worker, standing with his right hand in his pocket and smoking a cigarette. There are ships in the background and a clock with a ten minutes section highlighted. This is a poster from World War II, issued in Great Britain. This poster underscores the idea that it's everyone's duty to contribute to the war effort at all times. Every minute is precious.
