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Mamont248 [21]
3 years ago
15

Coca-Cola sells two different zero-calorie versions of Coke: Diet Coke and Coke Zero. It has chosen to attempt to appeal to men

with Coke Zero. In addition to launching an ad campaign featuring men enjoying Coke Zero, Coca-Cola also designed a masculine-looking can for Coke Zero, with bold red lettering on a black background. This specially designed can is an example of market penetration. a market segment. targeting. positioning. segmentation.
Business
1 answer:
skad [1K]3 years ago
7 0

Answer:

The answer is market positioning.  

Explanation:

Market positioning is defined as the method to appeal to a specific market segment through certain marketing efforts. It is clear from the explanation that Coke Zero is targeted towards male customers – unlike Diet Coke which is intended for female; as shown by the product name. The male customer targeting is apparent from their ad campaign choices, which is meant to appeal to men.  

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A firm has estimated the following demand function for its product:
Rom4ik [11]

Answer:

(i) Q=300

(ii) Elasticity of Demand=-3.33 (elastic)

(iii) Income Elasticity= 2.5 (normal good)

(iv) Advertising Elasticity: 1.5

Explanation:

The Demand function is given by

Q=100-5P+5I+15A

(1) To solve (i) we need to replace P = 200, I = 150, and A = 30 in the demand equation:

Q=100-5(200)+5(150)+15(30)=300

(2) To find the price elasticity (how much quantity demanded changes with price) we use the point price elasticity formula

\eta_{Price}=\frac{\Delta Q}{\Delta P}\frac{P}{Q}

From the above equation we get: \frac{\Delta Q}{\Delta P}=-5

Replacing in the elasticity formula

\eta_{Price}=-5\frac{200}{300}=|-3.33|>1

in absolute terms the elasticity is bigger than one so it is an elastic demand.

(3) For income elasticity (how much quantity demanded changes with income), we proceed similarly as above. But the derivative is respect to income

\eta_{Income}=\frac{\Delta Q}{\Delta I}\frac{I}{Q}=5\frac{150}{300}=2.5>1[/tex]

Which is bigger than one, denoting this is a normal good because it's bigger than one.

(4) Advertising elasticity (how much quantity demanded changes with expenditures in advertising), we proceed as before

\eta_{advertising}=\frac{\Delta Q}{\Delta A}\frac{A}{Q}=15\frac{30}{300}=1.5

3 0
3 years ago
Walker Company prepares monthly budgets. The current budget plans for a September ending merchandise inventory of 27,000 units.
harkovskaia [24]

Answer:

Walker Company

a. Merchandise Purchases Budget for the months of July, August, and September:

                                     July             August      September

Sales units                210,000        290,000       290,000

Ending inventory       43,500           43,500         27,000

Goods available      253,500         333,500        317,000

Beginning inventory  31,500           43,500         43,500

Purchases               222,000        290,000       273,500

b. The ratio of ending inventory to the next month's sales = 15% (Ending Inventory/Sales next month * 100)

c. The units budgeted for sale in October = 180,000 units.

Explanation:

a) Data and Calculations:

September ending inventory = 27,000 units

Ending inventory always equal to 15% of budgeted sales for the following month.

                  Sales (Units)    Purchases (Units)

July              210,000             222,000

August        290,000            290,000

September 290,000            273,500

October       180,000

                                     July             August      September      October

Sales units                210,000        290,000       290,000        180,000

Ending inventory       43,500           43,500         27,000

Goods available      253,500         333,500        317,000

Beginning inventory  31,500           43,500         43,500         27,000

Purchases               222,000        290,000       273,500

6 0
3 years ago
What was the only thing Amazon sold when it first opened 25 years ago
Kisachek [45]
Amazon was originally an online bookstore
6 0
2 years ago
Read 2 more answers
What does it mean to say that "banks create money"?
vova2212 [387]
The process wereby banks make loans equal to amount of their excess recerves and create new checkbook money is known as multiple deposit creation each time a bank recieves a deposit it sets aside some of it to meet reserve requirements and may lend an amount equal to the remaing excess reserves 
8 0
3 years ago
Greater air pollution from car production leads to increased rates of asthma and infant mortality, imposing costs on the rest of
Arada [10]

Answer:

2 more cars will be produced in the market equilibrium versus the social optimum. The right answer is a.

Explanation:

According to the given data we have the following:

demand for cars is given by the function P = 75 − 3q

private costs are given by the function P = 10 + 2q

75 − 3q= 10 + 2q

Therefore, 65=5q

q=13

P=36

Therefore, socially optimal number of cars is 13.

To calculate How many more cars will be produced in the market equilibrium versus the social optimum, we have to calculate the following:

social cost=10+2q+10

=20+2q

75 − 3q=20+2q

55=5q

q=11

P=20+2(11)=42

Therefore, Qm-Qs=13-11

Qm-Qs=2

2 more cars will be produced in the market equilibrium versus the social optimum

5 0
3 years ago
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