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Mamont248 [21]
3 years ago
15

Coca-Cola sells two different zero-calorie versions of Coke: Diet Coke and Coke Zero. It has chosen to attempt to appeal to men

with Coke Zero. In addition to launching an ad campaign featuring men enjoying Coke Zero, Coca-Cola also designed a masculine-looking can for Coke Zero, with bold red lettering on a black background. This specially designed can is an example of market penetration. a market segment. targeting. positioning. segmentation.
Business
1 answer:
skad [1K]3 years ago
7 0

Answer:

The answer is market positioning.  

Explanation:

Market positioning is defined as the method to appeal to a specific market segment through certain marketing efforts. It is clear from the explanation that Coke Zero is targeted towards male customers – unlike Diet Coke which is intended for female; as shown by the product name. The male customer targeting is apparent from their ad campaign choices, which is meant to appeal to men.  

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On January 2, year 1, Lava, Inc. purchased a patent for a new consumer product for $90,000. At the time of purchase, the patent
Archy [21]

Answer:

The amount Lava should charge against income during year 4 is $63,000.

Explanation:

Since amortization is assumed to be recorded at the end of each year, this can be calculated as follows:

Annual amortization expense = Cost of the patent  / Patent's estimated useful life = $90,000 / 10 = $9,000

Amortization expense recorded prior to year 4 = Annual amortization expense * 3 years =  $9,000 * 3 = $27,000

Unamortized cost of patent charge against income during year 4 = Cost of the patent - Amortization expense recorded prior to year 4 = $90,000 - $27,000 = $63,000

Therefore, the amount Lava should charge against income during year 4 is $63,000.

4 0
3 years ago
Which of the following insurgency elements do the actual fighting and provide security?
Drupady [299]
<span>Combatants provide security and do the actual fighting. </span>
7 0
3 years ago
The derived demand for an input will rise when it is highly productive in ______. Multiple select question. increasing the costs
Step2247 [10]

Answer:

Tt is highly productive in reducing the costs to produce a product.

 it is highly productive in producing a highly valued commodity.

Explanation:

A product has derived demand If its demand is dependent on the demand for other products.

For example, there would be no need to demand for labour if no one demands for goods.

The derived demand for a good will increase if it reduces the price of the product and if it is important in the production of a good

4 0
3 years ago
Consider a palletizer at a bottling plant that has a fi rst cost of $150,000, operating and maintenance costs of $17,500 per yea
pshichka [43]

Answer:

Annual equivalent cost of the investment = $30,603.43 per annum

Explanation:

<em>Equivalent Annual cost is the Present Value of the total cost over the investment period divided by the appropriate annuity factor.</em>

<em>Step 1 </em>

<em>PV of cash flows</em>

PV of first cost =  150,000

<em>PV of annual maintenance cost of $17,500</em>

= 17,500× (1-(1+0.08)^(-30))/0.08

= 197,011.21

<em>PV of salvage value</em>

$25,000 × (1+0.08)^(-30)

= 2,484.43

<em>PV of net total cost </em>

= 197,011.21  +150,000 - 2,484.43

=  344,526.78

Step 2

<em>Determine the annuity factor for 30 years at 8%</em>

(1-(1+0.08)^(-30))/0.08

=11.2577

Step 3

<em>Equivalent annual cost</em>

= 344,526.78 / 11.2577

<em> =$30,603.43</em>

Annual equivalent cost of the investment = $30,603.43 per annum

6 0
3 years ago
Joey realizes that he has charged too much on his credit card and has racked up $5,000 in debt. If he can pay $150 each month an
olasank [31]

Answer:

47 months

Explanation:

This can be calculated using a financial calculator :

I = 18% / 12 = 1.50%

PV = -5000

PMT = 150

FV = 0

N = 47 months

6 0
3 years ago
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