Question

Jiffy cake mix company developed a new brownie mix that is much improved over its current brownie mix. when a sales representative for jiffy contacted a buyer for a major supermarket chain, the buyer demanded that jiffy give the supermarket chain a combination of cash and free cases of the new brownie mix during its first year on the market. he said, "it is company policy to get ______________ in order to secure shelf space for new brands.

Answer 1

It is company policy to get "slotting allowance" in order to secure shelf space for new brands.

Slotting allowance or fee is the expense charged to makers/producers by the market retailers for different reasons like keeping their items, stocking the item in its stockroom, or stock and IT support. The slotting allowance may likewise be charged on the marketing expenditure brought about by the organization for the item.