Answer:
Marketing myopia
Explanation:
Marketing myopia is a term that describes a situation in which a business or company is more focused on the products it offers rather than the customers. This term was coined by Theodore Levitt. Cullen and MacNeil’s can be said to be suffering from marketing myopia as the company’s program doesn’t take account of the changing lifestyle of the customers which tends to align towards electronic media, and as such would only be assuming there are no competitive substitutes for whatever products they are offering. We can say the company does not have the interest of customers at heart.
Answer: $6,000
Explanation:
When expenses such as this interest expense are for 12 months or more, the deduction will need to be evenly spread over the period that they apply to. As the loan was to be repaid in 24 months, the interest payment deductions should be evenly spread over 24 months.
= 12,000/24
= $500
That means that for Year 2, the relevant deduction will be for the 12 months in it;
= 500 * 12
= $6,000
The type of information the marketing team was using is referred to as the secondary data or information. The secondary data is a type of data which is gathered for other purposes and not the original one. The examples of this are internet, news, and books.
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