Question

You work for a local snack manufacturing and distribution company and have been asked to assist in the data collection process for ongoing marketing research. You must correctly identify the sources of data you will use.
a. A newspaper is a source of _______________ data.
b. A telephone survey is a source of ________________ data.
c. Questionnaires disseminated via mobile applications yield ______________ data.
d. Magazine clippings of families enjoying preferred snacks are a type of ____________ data.
e. An infographic published on a television show is a source of ___________ data.
f. Observation notes from a panel discussion yield _______________ data.

Answer 1

Answer:

A-Secondary data,

B-Primary data,

C-Primary data,

D-Secondary data,

E-Secondary data,

F-Primary data

Explanation:

Secondary data:- is data which has been collected by individuals or agencies for purposes other than those of our particular research study.

Primary data:- is data collected by a researcher from first hand sources, using methods like surveys, interviews and experiments. It is collected with the research project in mind directly from primary sources