Answer:
The answer is: E) modified rebuy
Explanation:
A modified rebuy happens when a company (or an individual consumer) will buy a product or service which it has already purchased in the past. But now the company wants to change either the supplier, the product's specifications or the terms of the sale.
In this case, the store owner had already bought advertising tools before, but not this type.
Answer:
C. as the supply for milk increases, the price of milk will also increase
Answer: Option E
Explanation: Opportunity cost refers to the cost of loosing profit while choosing one alternative over other.
Taking the given case into consideration, if we invest more in capital goods today then the future generation will get more consumer goods and vice - versa. However as the capital is a limited resources we have to make a choice between capital goods and consumer goods in the present.
Hence if we invest more in capital goods today we will be having less of consumer goods.
Answer:
With reference to the above scenario, "big ideas":
could become the bases of creative and successful advertising campaigns.
Explanation:
- The 1st option is not correct as the statement "big ideas are impossible to develop as they are not applicable to retail chains" is not correct because ideas are required by every company.
- The statement which states that big ideas are only needed in advertising for consumer services is not correct as every industry needs advertising.
- The statement which states that big ideas are typically not the bases for effective advertising campaigns is also incorrect as big ideas are necessary fro effective advertising campaigns.
- Big ideas are not limited to the advertisement of business to business scenario yet they are applicable to every kind of advertisement.
- So the statement which states that big ideas can become the bases of creative and successful advertising campaigns is correct.
