Question

Outback Steakhouse wants to expand its line of food products. The managers sent surveys to customers to determine which food items would appeal to them. Outback is currently in the __________ phase of new-product development.a) business analysisb) product developmentc) test marketingd) screeninge) idea generation

Answer 1

Answer:

Letter e is correct. Idea generation.

Explanation:

Outback through customer survey seeks to identify which items meet the needs of your target audience so you can expand your food product line. The Outback Idea Generation technique is a technique used by companies to achieve the innovation needed to develop new activities and organizational improvements, as well as to solve problems and opportunities more efficiently and systematically.