Answer:
Strengths:
- Name recognition is the biggest strength.
- they offer variety of products than its competitors and the products are of good quality at an affordable price.
Weaknesses:
- As it is being run as full-fledged restaurant overhead cost is high. this means their overhead cost is higher.
- They mostly cover urban areas with a considerable population and customer segment.
Opportunities:
- They have further scope to increase their product line according to the location and increase the revenue.
- Their facilities can be made more attractive and innovative to engage more customers.
- the business can lend and promote discounts to increase the satisfaction level of the customer.
Threats:
- increasing competition.
- Raising raw material price, especially dairy products that costomers want/need.
the business should work on:
The company has to focus more on new product development. Further, it is recommended to customize the taste of the product according to the local needs. Also, if the overhead cost is reduced by implementing modern and more economical infrastructure facility. The company has to make sure that, the facility also attract more customers. This would be added advantage to provide more offers and discounts to the customer. Hence this would increase customer satisfaction and bring more loyal customers.
Explanation:
