Answer:
Integrated marketing communications
Explanation:
Integrated marketing communications refers to a strategy in which the different forms of communication are coordinated to be able to deliver the same message to potential customers. According to this, the answer is that when a PR firm actively combines public relations, marketing, advertising, and promotion into a more or less seamless communication campaign that is as at home on the web as it is on the television screen and magazine page, it is engaging in integrated marketing communications.
Answer:
(a)
Mathematical Equation for break-even
F = QP - QV
Where
F = fixed cost
Q = Break-even quantity
P = Selling price
V = Variable cost
F = Q ( P - V )
Q = F / ( P - V )
Q = $319,800 / ( $650 - $450 )
Q = $319,800 / $200
Q = 1,599 units
(b)
Contribution Margin = Price per unit - Variable cost per unit
Contribution Margin = $650 - $450 = $200
Break-even Point in Units = Fixed Cost / Contribution margin per unit
Break-even Point in Units = $319,800 / $200 = 1,599 units
Explanation:
Mathematical equation use the the break-even equation which represent the behavior of each element towards the break-even point.
Contribution per unit method use the contribution of each unit to calculate the break-even point.
Answer:
- Cross-price elasticity = -4
- Goods are compliments.
Explanation:
The cross-price elasticity of two goods refers to how the change in price of one affects the change in price of another. It also shows which goods are compliment or substitutes.
Complimentary goods have a negative cross-price elasticity and substitutes have a positive one.
Cross price elasticity = % change Quantity demanded of X / % change in Price of Y
= -20% / 5%
= -4
These goods are compliments as the cross-price elasticity is a negative.
