<em>C.) </em><em>Make the language suitable for the audience, avoiding language that is too formal or conversational.
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Explanation:
When you're writing a paper it is very important to analyze who is your target public to read it. As well as what is the intention for that paper, eg: are you trying to convince them? are you presenting a situation? etc... The combination between, who you're trying to reach, what are you reaching them for, what situation and even emotionality they will read the paper with bcontext. It is very important to choose your words wisely based on the context of your paper, as it is would not be the same thing to speak to doctors about an illness, since you could be more technical and precise, as you would talk with the general public, to which you would have to explain things a bit more, for example.