Question

When Laura graduated from college, she had a difficult choice between pursuing a career in law or medicine. She ultimately chose law because, in her words, "I just love it more!" According to expectancy-value theory, the key factor in Laura’s decision was the _____ of a law career. attainment value cost intrinsic value utility value

Answer 1

Answer: Utility value

 

Explanation: In simple words, utility value refers to the level of satisfaction an individual gets when he or she chooses one alternative over the other. It is the usefulness of a particular commodity for a particular consumer.

In the given case, Laura decided to pursue law instead of medicine because she liked it more, that is, she thinks that she will get more satisfaction from law rather than medicine.

Hence we can conclude that the key factor was utility cost.