Status quo pricing objective de-emphasizes price and can lead to a climate of nonprice competition in an industry. Status quo—seeks to maintain a consistent level of profit made from a certain product by keeping your product pricing comparable to those of the same or similar items sold by your competitors in order to avoid beginning a price war.
The soft drink industry is an often used illustration of status quo pricing. Be it a Pepsi or a Coca-Cola product, the cost of a bottle of soda tends to be quite constant. Coca-Cola and Pepsi often represent the status quo in terms of pricing.
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Answer:
Clustering
Explanation:
Clustering in business sense is concentration of similar type of companies, suppliers and companies associated with them in a particular geographical location. Geographical proximity tends to collectively improve the productivity of all the companies. The reason behind this is that it increases competitiveness, quickens the supply of goods and services necessary for carrying out business activities.
One of the examples of this could be Silicon Valley in California which is hub of technology-oriented companies.
Answer:
<u>Concentrated </u>, <u>Differentiated </u>
Explanation:
A concentrated marketing targeting strategy is focused or concentrated upon one single group or market segment serving the niche customers. For example, a brand which targets only young girls or a sports brand which targets only youth.
Differentiated market targeting strategy is wherein a company targets atleast two or more than two market segments. For example , a product such as an after shave lotion which is targeted at both young and old men i.e catering to the needs of two segments.
In the given case, Rolls Royce, the premium car maker targets rich and affluent class of it's customers i.e a single segment which is concentrated strategy. Toyota on the other hand caters to both middle class and affluent class of customers which is differentiated strategy.
Answer:
C) wire service
Explanation:
A wire service is an organization that makes news available to their customers via satellite transmission or by wire. Such organization gather news and send it out electronically. Examples includes Reuters UK, BNO news Netherlands, Canadian press, Press Association in USA, Korea news in South Korea etc.