Question

During the holiday season, a Bluetooth speaker was in such high demand that it sold out quickly at a local Walmart. When Walmart tried to order more, it learned that the suppliers had so many orders to fill that it would not be able to fill Walmart's order for two weeks. What type of marketing mix variable does this problem involve?

Answer 1

This problem involves distribution type of marketing mix variable.

Explanation:

Bluetooth speaker was the highly demanded product during the holiday season. Local Walmart sold its speaker stock quickly due to high demand. So Walmart decided to place the order with the suppliers. The suppliers could not make it as they had many pending orders. Suppliers told that Walmart’s order will be made only after two weeks. This problem involves distribution type of marketing mix variable.  

The principle of marketing is to develop satisfying exchanges that benefits both customers and marketers.