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mr Goodwill [35]
3 years ago
6

Cumulus Corp. wants to generate goodwill among its customers. It aims at gaining a favorable impression that can positively impa

ct its sales and revenues. Which of the following forms of support media can help Cumulus attain its desired outcome?
A) Multi-level marketing
B) Movie theater advertising
C) Promotional products marketing
D) Aerial advertising
E) Guerrilla marketing
Business
2 answers:
Serga [27]3 years ago
6 0

Answer:

C. Promotional product marketing

Explanation:

Promotional product marketing involves the use of special offers such as freebies, discounts and so on in attempting to raise and customer's interest and influence his or her purchase decisions. It helps in developing good will amongst customer with the ultimate aim directed at improving sales and revenue received. It involves the use of given out products in order to promote the organization goods and services it offers. These products shared with customers usually connects with customers by engaging their senses and developing a rapport with the brand doing the promo.

olga55 [171]3 years ago
6 0

Answer:

The correct answer is C) Promotional products marketing .

Explanation:

Promoting products through marketing is a very useful strategy for a company.

This leads to the brand and products of a company being known among potential consumers. Said products will be offered to the public with the name, logo and information of the company that offers them so that when they try said product, they want to acquire another or generate an interest in the company.

Given this information we can say that the correct answer is option C.

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zysi [14]

Answer:

Profitability

Explanation:

It is not enough that our target market is reachable, stable, cost-effective, and measurable. We also need to measure how profitable the market is. We know that our major aim of doing business is to make profit, therefore the profitability of the market must be measured as well.

6 0
3 years ago
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Scott, a young professional, buys a new BMW, even though a Mercedes would have cost him less. Scott values the BMW brand. This i
Vesnalui [34]

Answer:

The correct response will be "Paying a premium price ".

Explanation:

  • Each consumption has the fundamental economic intention of obtaining products that have the highest possible and the limit requirements at the lowest competitive prices.
  • And therefore, satisfied customers frequently ignore that instinct because some other manufacturer is still connected to something like the commodity.
3 0
3 years ago
Warner Corporation purchased a machine 7 years ago for $405,000 when it launched product P50. Unfortunately, this machine has br
maxonik [38]

Answer:

1. $46,550

2. $405,000

3. $450,600

Explanation:

1. Computation of differential cost regarding the decision to buy the model 200

Differential cost = Cost of a new model 300 - Cost of a new model 200

Differential cost = $396,350 - $349,800

Differential cost = $46,550

So, the differential cost regarding decision to buy model 200 is $46,550.

2. Sunk costs are the costs which are already incurred by the entity in the past and which are not relevant to decision made today. In this case, sunk cost is the cost of the machine purchased seven years ago for $405,000.

3. Opportunity cost is the profit forgone by chosen alternative course of action. In this case, the Opportunity cost regarding the decision to invest in the model 200 machine is $450,600.

6 0
4 years ago
Knowledge Check 01 Which of the following is a correct statement regarding control of over-the-counter cash receipts: multiple c
nevsk [136]

Answer: The supervisor should compare the register transactions with the cash receipts report to make sure that both are correct.

Explanation:

The cash register shows the actual amount of money that is collected by the business during the day and the cash receipts journal records the cash collected.

There is therefore a need to ensure that these two tally up as a control method. The supervisors should therefore check for this and if they find that these two are not the same, it means that there is an error somewhere that needs to be rectified.

4 0
2 years ago
9. Mackenzie PLC is considering expanding a production line. The new equipment for the line will cost $255,000. In addition, the
NNADVOKAT [17]

Answer:

Net Present Value = $59,632.78

Explanation:

<em>The net present value NPV) of a project is the present value of cash inflow less the present value of cash outflow of the project. </em>

<em>NPV = PV of cash inflow - PV of cash outflow </em>

Present value of cash inflow:

65,000 × (1.09375)^(-1) + 98000 ×(1.09375)^(-2)+ 126,000 ×(1.09375)^(-3)+  132,000 × (1.09375)^(-4)= 326882.7792

PV of annual maintenance cost :

=1,500 × (1- 1.09375^(-4))/0.09375

=4819.84773

NPV = 26882.7792  - 4819.84773 - (255,000+12250)

= 59,632.78

8 0
3 years ago
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