3 years ago

In a push strategy, the focus is on ________.

Business

1 answer:

Alborosie3 years ago

7 0

Answer:

The correct answer is letter "B": members of the channel who are targeted for promotion.

Explanation:

In Marketing, a push strategy refers to the efforts companies make to reach their target clients through promotions. The push strategy focuses on retailers rather than on final consumers. The pull strategy is the approach by which manufacturers directly aim at reaching end-users.

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