Answer: See explanation
Explanation:
a. Prepare a CVP income statement that shows both total and per unit amounts.
CVP INCOME STATEMENT
Per unit. Total
Sales (500 units). 400. 200,000
Variable expense 280 140,000
Contribution margin. 120 60,000
Fixed expense. 48,000
Net operating Income. 12,000
b. Compute Norton's breakeven in units.
Breakeven point = 48000 / 120 = 400
c. Prepare a CVP income statement for the break-even point that shows both total and per unit amounts.
CVP income statement for the break-even point
Per unit. Total
Sales (400 units). 400. 160,000
Variable expense 280 112,000
Contribution margin. 120 48000
Fixed expense. 48,000
Net operating Income. 0
<span>The scenario in which the store advertises its equipment in a popular magazine every Monday and on a television commercial every Thursday at 5:00 p.m. for a period of three months is an example of </span>continuous media schedule. It is type of advertising that includes advertising of <span>the products throughout a planned period of time.
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Answer: (b) In indirect price discrimination high-value consumers can sometimes still get the low price
Explanation:
Direct price discrimination is based upon the identity of the buyer, while indirect price discrimination involves several offers and achieves price discrimination through customer choices. Two common examples of indirect price discrimination are coupons and quantity discounts.