Question

Which of the following slogans best exemplifies the flattery technique? “Rise up, sleepy heads! It’s time for the best part of your day: Morning Bran Cereal!” “America’s newest obsession is bran—Morning Bran Cereal!” “Do breakfast the right way, with Morning Bran Cereal!” “You’re the best there is! Shouldn’t your breakfast cereal also be the best? Morning Bran!”

Answer 1

The correct answer should be

D: “You’re the best there is! Shouldn’t your breakfast cereal also be the best?”

Answer 2

The correct answer is D. “You’re the best there is! Shouldn’t your breakfast cereal also be the best? Morning Bran!”

Explanation:

In advertising, the flattery technique is a persuasion technique that relies on praising or using compliments in order to motivate people to buy or pay for a specific service. In this way, the flattery technique makes the consumer feels gratified and better with himself and therefore happy to buy or pay for something. Even though this technique is considered as insincere it is still widely used in advertising and marketing as it is also quite useful and effective. Considering the is the slogan that uses this technique is “You’re the best there is! Shouldn’t your breakfast cereal also be the best? Morning Bran!” because the use of language in “You’re the best there is! " is a compliment for the consumer and this linked to "Shouldn’t your breakfast cereal also be the best?" motivates the consumer to buy the product suggested (Morning Bran), just because the consumer was somehow praised or flatter.