Having the answer choices would be helpful!
Answer:
Option A and B
Explanation:
The company desires to estimate the cost of the job so that it can minimize it by emphasizing control. This is one of the major reasons why the companies estimate cost of the job, product or service. So option A is correct.
Option B is also correct because the companies have to form contracts with its customers and for that reason predetermined overhead rates helps a lot estimating the price of the product which the company and customer can agree upon.
Option C is incorrect because predetermined costs are estimates and estimates are not always accurate.
Option D is false because daily recording of overheads requires predetermined overhead rates which is adjusted at the month end or quarter end or year end. So its not useless at all.
<span>1) D All of the above. A marketing plan should include how you are going to sell the product, where you are going to sell it and who you are going to sell it to.
2) C A value proposition is spelling out the value your product will bring to the world, or the benefits it will provide.
3) C A pitch is a way to get people interested in your business and wanting to learn more.
4) A A pitch should only be the highlights of the business. They do not need to know the origin of the name of the business.
5) B Your potential customer should drive all of the decisions you make about your business.</span>
Answer: The set of assets and liabilities linked to brand that add to or subtract from the value provided by the product or service is referred to as Brand Equity.
<u>Explanation:</u>
Brand Equity is the buzz word in the modern business and commercial world. It is the perceived and apparent value of brand name which can be the total worth of the organization. It is that value of the organisation that pulls consumers and customer as well as client base towards it.
Brand Equity in other words means the sum total worth or value added to an existing product under the same brand name. It can be done in multifarious ways such as putting up distinct logo for the product, easily recognizable and understandable names, adding more distinct titles and enhancing the durability of the product - all these contributes in a big way to add valuable and precious value to the existing brand.
Once measures such as above are taken to add distinct value to the brand the turnover and sales of the product subsequently increases since people get to know and recognize the product. Therefore, in order to develop sold brand one has to focus on brand equity by other measures such as creating awareness and developing loyalty for the product by the consumers.