The correct answer is Passive or Interactive.
From the consumer’s perspective, the elements of an IMC strategy can be viewed as being either Passive or Interactive.
<h3>What do you understand about the concept of IMC strategy? </h3>
- Integrated Marketing Communication.
- It refers to a process of combining and uniting the different parts of communication like public relations, audience analytics, social media etc. to form a brand identity that remains like a constant.
- IMC helps the companies to work on multi-pronged marketing campaigns and identify the right audience and target that audience with right channels.
- It helps in building trust, it is very cost effective and it helps in improving efficiency.
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Answer:
Yes, her decision was correct because of Net present value rule.
Explanation:
the net present value (NPV) applies to a series of cash flows occurring at different times.
The present value of a cash flow depends on the interval of time between now and the cash flow. It also depends on the discount rate. NPV accounts for the time value of money. It provides a method for evaluating and comparing capital projects or financial products with cash flows spread over time, as in loans, investments, payouts from insurance contracts plus many other applications.
Time value of money dictates that time affects the value of cash flows.
