Question

If we accept "consumer satisfaction" as the objective of our macro-marketing system, this means that: consumer educators should choose what products should be produced. "home economists" will be the best judges of what should be produced. each consumer should decide how best to satisfy his or her own wants. not every consumer should be allowed to decide his or her own wants. government planners should choose the kinds of products to be produced.

Answer 1

If we accept "consumer satisfaction" as the objective of our MACRO-marketing system, this means that each consumer should decide how best to satisfy his or her own wants. In marketing, there are 4 Ps which are product, price, plan and promotion. Regarding MACRO-marketing, this is the study on how marketing (the 4 Ps) impacts our economy and society. Since each consumer can decide what is best for them, experts then see what each consumer desires and tries to make items appeal to them.